Good conversion practices

IQOS is a scientifically substantiated smoke-free product that is a much better choice for adult smokers than smoking. Our vision is that smoke-free products like IQOS one day will replace cigarettes.

1. IQOS is for adult smokers who want to continue using tobacco products.

2. We do not offer IQOS to people who have never smoked or who have quit smoking.

3. Our goal is to convert every adult smoker who would otherwise keep smoking to smoke-free products such as IQOS. We are committed to supporting adult smokers in their conversion journey through education and guidance.

4. IQOS is not an alternative to quitting. The best choice for consumers concerned about the health risks of smoking is to quit tobacco altogether.

5. To experience the benefit of IQOS, adult smokers should switch completely to IQOS and abandon cigarettes permanently.

6. Using IQOS is not a risk free or a safe alternative to cigarettes, but it is a much better choice than smoking.
IQOS is not risk free. For adults only.