18/04/2025

MILANO DESIGN WEEK and it’s importance in the world of design ​

The Milano Design Week is held every year, in April, attracting more than 500,000 international travellers. Over the years it expanded beyond design brands and now hosts diverse business sectors including automotive, technology, art, fashion and food. Eac
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25/07/2022

Top myths about smoke-free alternatives

You will find frequently asked questions and answers to the latter here

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01/07/2022

New tastes only this summer

HEETS Summer Breeze, Fiit Tropic and Fiit Viola in limited quantities

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21/06/2022

Your 7 days with IQOS or lil SOLID

7 days without smoke, ash and combustion

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15/06/2022

The role of nicotine

What is nicotine?

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03/06/2022

Science behind IQOS

Tested to the highest standards

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20/05/2022

All about nicotine

Tobacco combustion harms, not nicotine*

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16/05/2022

About heated tobacco

Without fire, smoke and ash

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12/05/2022

Tips on switching to smoke-free alternatives

A small guide on how to switch to better alternatives?

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15/10/2023

What is carbon monoxide (CO)?

How to measure its level in the body?

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06/05/2022

What happens when you stop smoking and switch to smoke-free alternatives?

What are the advantages of smoke-free alternatives?

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30/04/2022

Heat not burn. Why IQOS and lil SOLID?

In this article we will talk about IQOS and lil as a tobacco heating systems, why heating is the basis of this system. How is it different from burning? Why are IQOS and lil a better alternative than continuing to smoke?

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15/04/2022

The reality about tobacco and smoke

How is IQOS tobacco vapour different from cigarette smoke

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This product is not risk free and provides nicotine, which is addictive. Only for use by adults.