15/11/2023

NEW IQOS ILUMA™ IS AVAILABLE IN ARMENIA

No blade, no more cleaning, simpler usage

04/03/2024

Spring is time for changes

This very spring, we have the opportunity to leave the smoke and ash behind, to switch to better alternatives to cigarettes with real tobacco taste.

09/02/2024

Exchange of old device to new IQOS ILUMA

If you are an old IQOS or lil Es device user, from now on you can use "Exchange of old device" program, within the framework of which you will have the opportunity to exchange your old device with a new one for a surcharge.

09/02/2024

Celebrating your story of love, express your attention and care  

On the occasion of Valentine's Day, we are pleased to present gift options for you and your close ones*. 

02/02/2024

Gift cards for smoke-free alternatives

Gifts are a wonderful way to give moments of joy to our loved ones.

23/01/2024

Holiday mood at our point of sales

We express our heartiest congratulations on the Day of the Armenian Army and thank all those who protect our country.

17/01/2024

Get your device immediately, pay within 6 months

We are by your side as you take the next step on your smokeless journey and offer convenient conditions for switching away from cigarettes to smoke-free alternatives. You can choose your preferrable device and pay for it within six months without any inte

11/01/2024

Discovering the advantages of IQOS ILUMA compared to previous generation IQOS devices

As you know, the IQOS ILUMA device with our most innovative technology is already in Armenia. The new generation IQOS ILUMA has a number of advantages compared to the previous generation IQOS ORIGINALS. Let’s recall them.

27/12/2023

Summing up 2023 together

This year was full of many innovations and achievements. Let's remember them together.

22/12/2023

TEREA Flavor Discovery Selections

The wide variety of flavors you already know, now offers a different tobacco experience.

23/11/2023

Cigarettes Produce Tar – IQOS ILUMA Doesn’t 

Tobacco at the tip of cigarettes burns at a high temperature, producing a large amount of harmful chemicals contained in smoke. 

22/11/2023

IQOS ILUMA As a Better Alternative 

IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.* 

21/11/2023

Why One Should Not Combine IQOS ILUMA with Cigarettes

In order to reach satiety, it’s important to not use cigarettes for at least 2 weeks. This way you will give yourself some time to get used to this new non-smoke alternative. 

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