Heat Not Burn Technology

IQOS is an alternative for adult smokers who would otherwise continue to smoke and want to continue to consume real tobacco without the inconveniences of cigarettes, such as ash or smoke. It is not for people who have quit smoking or have never smoked. IQOS is PMIs recent smoke-free product that uses sophisticated electronics to heat tobacco instead of burning it to release nicotine containing vapour. IQOS and tobacco sticks are not for minors (under 18 years of age). Please refer to the Important Information section for details.

No. IQOS is not a smoking cessation device or intended as a device to quit smoking. If you are concerned about the health effects of smoking, your best option is to quit tobacco use altogether.

No, IQOS does not produce smoke because it does not burn tobacco. It generates a tobacco vapor, that is what you see when using IQOS.

IQOS is a better alternative to smoking because it heats tobacco instead of burning it. It provides real tobacco taste without fire, ash or cigarette smoke, and a less sticky smell. IQOS emits on average 95%* lower levels of harmful chemicals compared to cigarettes. Switching to IQOS completely presents less risk to your health than continuing to smoke.

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

*Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether.

No you should not. IQOS device has been designed to work exclusively with tobacco sticks, and vice versa. It is only by using both together that you can take advantage of the benefits that the system provides and that have been proven by PMI science.

All PMI studies are based on the use of IQOS with tobacco heatsticks.

Before the adoption of the new law, use in some areas was already prohibited, while some places still allow. For example, at hotels, restaurants, cafes, bars use will be prohibited only from March 15, 2022, at shopping centers - from January 2021. However, consumers should respect the rules and exercise common sense with respect to where and around whom they use the product. The composition of the aerosol of this product is significantly different from that of the cigarette smoke.

The inbound allowance for tobacco sticks is similar to cigarettes and may vary from one country to another. Before leaving for vacation, please double check the allowances set by the respective government agency in the country of your travel. Customs authorities in the country of your destination may challenge the excess of the inbound allowance and could take the product, or even apply fines. Travelers should check before traveling, if entering with tobacco products is allowed in their country of destination.

We offer a customer care service. You can call us at +37444004767 and our team will provide you with requested information, follow the instructions of our Viber Assistant , contact us via IQOS Armenia Facebook chat or visit an IQOS store nearby. This service is available only for legal-age smokers.

We state that IQOS emits on average 90-95% lower levels of harmful chemicals compared to cigarettes. The percentage (90-95%) refers to the average reduction of the levels of certain constituents prioritized for action by renowned public health organizations such as the WHO and the US FDA, and which are found in IQOS tobacco vapor, when compared to the smoke from a 3R4F reference cigarette. The exact percentage reduction depends on the specific list being referenced. To this effect, we collect the tobacco vapor and smoke under the Health Canada Intense machine-smoking regime (55 mL puff volume, 2 second puff duration, 30 second interval puff) using a comparison on a per stick basis. Reduction calculations exclude nicotine.

The totality of evidence includes PMI’s clinical data (we conducted 10 clinical studies with thousands of participants in the US, UK, Japan and Poland), aerosol chemistry, and data from 18 nonclinical studies. The totality of evidence demonstrates that switching completely to IQOS, while not risk-free, presents less risk of harm compared with continuing to smoke cigarettes.

We use PMI Financials or estimates, IQOS user panels and PMI Market Research. The number of total users we report refers to IQOS users for whom PMI HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely quit cigarette smoking refers to IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

It is a cigarette independently designed by the University of Kentucky in the US for scientific research purposes. It is a comparator commonly used in tobacco research, which allows the data of a given study to be compared to that of another study. 3R4F research cigarettes are not commercially available to consumers.

No. While switching completely to IQOS presents less risk to your health, IQOS is not risk-free and delivers nicotine, which is addictive. The best option is to quit tobacco and nicotine use altogether. However, switching completely to IQOS is a better choice than continuing to smoke.

Nicotine is addictive. However, it is not the main cause of smoking related diseases. IQOS delivers nicotine in a comparable way to cigarettes. Our clinical studies show that the amount and rate of nicotine absorbed when using one tobacco stick with IQOS is comparable to that of smoking one cigarette.