IQOS is a better alternative to smoking because it heats tobacco instead of burning it. It provides real tobacco taste without fire, ash or cigarette smoke, and a less sticky smell. IQOS emits on average 95%* lower levels of harmful chemicals compared to cigarettes. Switching to IQOS completely presents less risk to your health than continuing to smoke.
Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.
*Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether.