What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover science
Most refined and advanced
Familiar design. Enhanced experience.
Pocket size. All-in-one design.
Simple and all in one
What is IQOS?
Real tobacco, real progress
Key reasons to switch
Discover science
If your IQOS ILUMA doesn't start on its own then please:
If the holder starts on its own without a TEREA stick inserted then please follow these step:
Remember, you can start your tobacco experience manually by inserting your TEREA stick into the holder and pressing the button for two seconds to activate your experience. If it still doesn’t work, visit your nearest IQOS store and one of our agents will fix the problem for you or call our Call Center.