What is Heated tobacco

Support Category What is Heated tobacco
Support Category What is Heated tobacco
Heated tobacco is an alternative to smoking. It's real tobacco, just heated instead of burnt. That's why heated tobacco doesn't produce smoke, cigarette smoke smell or ash. Instead it delivers real tobacco taste and satisfaction. In a study of 674 adult consumers in Japan and Italy (2020–2021), 93% agreed that IQOS ILUMA produces less smell than regular cigarettes.
No. IQOS is not a smoking cessation device or intended as a device to quit smoking. If you are concerned about the health effects of smoking, your best option is to quit tobacco use altogether.
No, IQOS does not produce smoke because it does not burn tobacco. It generates a tobacco vapor, that is what you see when using IQOS.
IQOS is a better alternative to smoking because it heats tobacco instead of burning it. It provides real tobacco taste without fire, ash or cigarette smoke, and a less sticky smell. IQOS emits on average 95%* lower levels of harmful chemicals compared to cigarettes. Switching to IQOS completely presents less risk to your health than continuing to smoke.

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

*Compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk. If you are concerned about the health effects of smoking, your best option is to quit tobacco and nicotine use altogether.

No you should not. IQOS device has been designed to work exclusively with tobacco sticks, and vice versa. It is only by using both together that you can take advantage of the benefits that the system provides and that have been proven by PMI science.

All PMI studies are based on the use of IQOS with tobacco heatsticks.

The totality of evidence includes PMI’s clinical data (we conducted 10 clinical studies with thousands of participants in the US, UK, Japan and Poland), aerosol chemistry, and data from 18 nonclinical studies. The totality of evidence demonstrates that switching completely to IQOS, while not risk-free, presents less risk of harm compared with continuing to smoke cigarettes.
We use PMI Financials or estimates, IQOS user panels and PMI Market Research. The number of total users we report refers to IQOS users for whom PMI HeatSticks represent at least 5% of their daily tobacco consumption over the past 7 days, while the number of people we estimate have completely quit cigarette smoking refers to IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
Nicotine is addictive. However, it is not the main cause of smoking related diseases. IQOS delivers nicotine in a comparable way to cigarettes. Our clinical studies show that the amount and rate of nicotine absorbed when using one tobacco stick with IQOS is comparable to that of smoking one cigarette.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.