The all-new IQOS ILUMA with TEREA takes heated tobacco to the next level of tobacco experience. Its innovative SMARTCORE INDUCTION SYSTEM™ heats the tobacco from within the TEREA stick, instead of burning it, for an cleaner and better experience. On top of all that, it continues to emit on average 95% lower levels of harmful chemicals than cigarettes*.

Important information: This does not necessarily equal a 95% reduction in risk. IQOS is not risk-free*.

"95% less" represents the average reduction in levels of the 9 chemicals, recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on

And TEREA offers a wide range of real tobacco flavors, whether you prefer rich and balanced or fresh and aromatic flavours to meet your taste preferences.

Innovative technology improves your tobacco experience, while intuitive features and customization allow you to personalize your device.

IQOS ILUMATM is designed to be used only with TEREA SMARTCORE STICKSTM. Do not use IQOS ILUMATM and TEREA SMARTCORE STICKSTM with previous IQOS generations, as this may cause damage to your device.

Do not ingest or disassemble TEREA SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children and pets.